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17 lead magnet ideas for dog trainers to win more clients

  • Writer: Alison Price
    Alison Price
  • Oct 20, 2022
  • 2 min read

Updated: May 21

Oh how I love a lead magnet! Think of them as a digital brochure, guide, checklist, you name it! They’re packed with brilliantly interactive tools to wow your audience, show them what your business is all about and how you can help to solve their dog-training-related issues.


Having a website is great but having a way of capturing visitors whilst they’re browsing is vital. Entice them to sign up to your email list by way of a lead magnet (lots more about these here) and you are well on your way to converting them from warm leads into paying clients/customers.


Lead magnets are used primarily to gather email addresses, but they do a lot more than that! They also...


  • Provide actionable value that the reader can’t easily find elsewhere

  • Demonstrate to your audience that you're the go-to expert on a particular subject

  • Help to nurture your audience and keep your brand uppermost in their minds

  • Allow you to attract people who have a genuine interest in your products/services



17 lead magnet ideas

  1. Puppy socialisation checklist

  2. Fear-reactive training/management hacks

  3. New puppy checklist

  4. Training schedules/planners

  5. Crate training guide

  6. First weeks with your new puppy guide

  7. 5 dog essentials you didn’t know you needed

  8. Free and easy ways to tire your dog out

  9. Enrichment games you can make yourself

  10. Separation anxiety survival guide

  11. Webinars (explain graphics to promote webinar, slides if you do them, etc)

  12. How to train handouts

  13. Get to know your breed guides

  14. Loose lead walking training guide

  15. The essential behaviours to teach your puppy

  16. Introduction to scentwork

  17. Introduction to agility


With so many options available to you, it’s important to relate your lead magnet directly to your clients’ wants, problems and needs, and ultimately what you then want to sell to them as a service. Communicating your true value as a Dog Trainer will inevitably build trust with your audience, turning them from warm leads into hot ones ready to purchase.



Next steps

If you have an idea of your own and want to see if it’s got legs, give me a shout at alison@number27design.co.uk with a summary, and I will take a look and let you know what I think.


Or if you've decided what your guide is going to be about and you're raring to go, email me and let's get cracking!



 
 
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