11 lead magnet ideas for dog product businesses to help make more sales

So, you want to create a lead magnet for your dog brand? Good call! Lead magnets are a great way to build your email list and keep in touch with prospective customers.

Having a website is great but having a way of capturing visitors whilst they’re browsing is vital. Entice them to sign up to your email list by way of a lead magnet (lots more about these here) and you are well on your way to converting them from warm leads into paying clients/customers.

Think of a lead magnet as a digital brochure, magazine, guide, checklist, you name it! They’re packed with brilliantly interactive tools to wow your audience, show them what your business is all about and the products you have to offer.

Lead magnets are used primarily to gather email addresses, but they do a lot more than that! They also...

• Provide actionable value that the reader can’t easily find elsewhere

• Demonstrate to your audience that you're the go-to expert on a particular subject

• Help to nurture your audience and keep your brand uppermost in their minds

• Allow you to attract people who have a genuine interest in your products

You need to come up with a lead magnet idea that your audience really wants to get their hands on without making them feel like you're pushing them to hard to buy your stuff, and sometimes as a product business that can feel hard.

So, I’ve put together 11 lead magnet ideas for your product-based business!

11 lead magnet ideas

1. Seasonal/event-related gift guide

2. In-depth product spotlight

3. Make at home recipes for your enrichment feeders

4. Size or fitting guides

5. Quiz

6. Discount codes whilst showcasing your products

7. New puppy shopping checklists

8. Surgery recovery checklist

9. How-to guides

10. Games to play with your dog

11. Partner with an expert and give away free advice

With so many options available to you, it’s important to relate your lead magnet directly to your clients’ wants, problems and needs, and ultimately what you then want to sell to them. Communicating your true value as a retailer in the know, will inevitably build trust with your audience, turning them from warm leads into hot ones ready to purchase.

Next steps

If you have an idea of your own and want to see if it’s got legs, give me a shout at alison@number27design.co.uk with a summary, and I will take a look and let you know what I think.

Or if you've decided what your guide is going to be about and you're raring to go, email me and let's get cracking!